Our services are designed around you, as they should be.
We understand how important it is to provide you with marketing services that are flexible and tailored to meet your organisation’s needs. And because we know that your needs can change our service to you can change too. We offer a full range of marketing and communication services and can provide you with a complete outsourced solution. As such, you shouldn’t ever need to go anywhere else!
Resourcing solutions
Marketing Manager provides services in the following ways:
- PROJECT SUPPORT – Do you need help scoping, planning or delivering a marketing project? We know how to successfully manage and deliver a range of projects. Read more about our project support.
- INTERIM SUPPORT – Are you a person short in your marketing team or do you need extra capacity in your organisation? We can provide you with professional support when you need it. Read more about our interim support.
- MANAGED SERVICES – Would you like someone to manage your marketing activities on a regular basis so you can get on with running your organisation? Our marketing team can help. Read more about our managed services.
Marketing expertise
We can offer services in a full range of areas, including:
MARKETING STRATEGIES
Getting your customers to buy your products or your supporters to donate to your charity is no easy feat. A number of elements need to work together if you are going to be successful. We know that successful strategies are informed by business objectives and strategies, market insights, competitor analysis and a range of other environmental considerations. But it doesn’t stop there. You need to get the product or offer right, get the price right and make sure it’s available where people are happy to buy it. Of course, you need to also tell them that it exists and the benefits it offers before they will buy it.
DIGITAL MARKETING
Digital marketing is leading the way in communications. When used properly it can be a very powerful tool for engaging with your customers, supporters or anyone else who uses your business. If your website is looking a bit tired, or you would like someone to maintain your content for you or manage the delivery of your email marketing, then we can help. We can also help to drive traffic to your site by creating engaging content, managing your SEO and even manage your Google AdWords campaign.
BRAND MANAGEMENT
Branding is often misunderstood and usually thought to be the responsibility of the marketing team. We know our way around branding and believe it’s so much more than a logo with pretty colours. We can help develop your brand platform, from what it stands for, the way it’s designed and how its presented through colours and imagery, how your organisation writes about itself and how your customers recall and perceive your brand.
COMMUNICATIONS
The best communications are those developed with the readers in mind. There is a place for short and snappy and a place for long and wordy. We know how to develop the best communications for a range of audiences, whether they work in your organisation or are your board members, customers, partners, suppliers or the media.
PR AND MEDIA RELATIONS
Getting coverage in a national newspaper is everybody’s dream but it’s not something that is easily achieved. We understand how to work with the media, whether this is national, regional, professional, sector media or broadcast media such as TV and radio. From planning PR campaigns we can engage with journalists, write successful press releases, produce media packs and organise media events.
EVENTS
Organising events large or small can be stressful especially if they are bolted on to someone’s usual job. Whether it’s a promotional event, a sales event, a seminar, drinks reception or your staff’s Christmas night out we can help. We can work with you to design and plan the event, look for a venue, promote the event, recruit the attendees, prepare presentations as well as help on-the-day and organise post-event evaluation.
MARKETING CAMPAIGNS
Telling people about your product or offer is just as important as developing it in the first place. Therefore it’s important to ensure your campaign is: a) planned properly; b) integrated and c) delivered by people who know what they’re doing. We can help plan your campaign activities with you and take these through to delivery so that you can get on with other things like lining up sufficient stock, briefing call handlers and your business development team. We work across the mix and across our team in order to get your campaign as good as it can be so that it generates the best results for you.
MARKETING PRODUCTION
Despite the surge in use of digital media over recent years, there is still a place for print and production. Whether it’s sales or promotional materials, reports, direct mail or display banners we know our way around getting the copy right, the best design, ensuring your brand is correctly applied and how to brief a printer, exhibition or merchandise supplier. We can write your copy and we even have an in-house designer.
MARKET RESEARCH
Market research can sometimes feel like extra work but it’s essential when developing new products, websites or promotional campaigns. After all, how can you best design any of these without understanding your audiences? We can carry out desk research for you and commission research specialists to inform and evaluate your activities.
